For your pet – for our future
Future - what? Future-oriented. This means that we know: We can all contribute to a good future. Especially manufactures, of which we are one. This is a great responsibility for us. Because we don't just want to fill bowls for the vitality of your pet, we also want to be as balanced as possible.
This is the path we follow. We always keep a very close eye on our production, our processes and our products. To always discover the best alternative.
And you know what? We received a very good rating from the GREEN BRANDS AWARD in the General category, which evaluates the life cycle of products and the origin of raw materials.
Environment
Deep dive: How do we plan to avoid CO₂ in the future?
Our mission: By 2045, we aim to reduce as much of the CO₂ emissions from our production and value chain as possible to net zero. We call this our Net Zero mission. The United Nations defines Net Zero as “the reduction of greenhouse gas emissions to as close to zero as possible”.
We have given this a lot of thought and are currently defining a roadmap.
Step by step:
1. New heat pumps: Installing new heat pumps that convert green electricity and ambient heat into usable thermal energy.
2. 100% green electricity with a guarantee of origin and actively saving electricity: In addition to economic reasons, this has the effect of making more green electricity available to the general power grid.
3. Our third photovoltaic system: thanks to solar energy, we generate part of the electricity for our production with renewable energies.
More about insects
Why do insects in dog food make sense?
Insects are a great source of protein for our four-legged friends. They offer all the essential nutrients found in more familiar protein sources such as beef.
We use larvae of the black soldier fly in our insect-based recipes. And they feed primarily on overripe vegetables and leftovers from fruit canning. The substrate in which the larvae grow is returned to the fields as natural fertiliser. Waste from feed production is sent to a regional biogas plant, where it becomes a renewable energy source.
Great job, isn't it?
More about veggies
Why choose vegetarian dog food?
First things first: Our partner on four paws may be descended from the wolf, but a lot has changed over the centuries at man's side. Especially in the dog's digestive tract. Of course, our furry friends need proteins, fats, carbohydrates, minerals and vitamins - but these do not necessarily have to come from animal sources. Modern dogs can easily digest plant-based food.
And now the plot twist: plant-based recipes are ideal for a future-oriented diet.
Our packaging
That's a good one: Inside and out
Our focus on top quality and sustainable ideas does not stop at the packaging. That's why we are currently converting a lot of our packaging: away from composite material and towards easily recyclable plastic.
The material we use is made exclusively from polypropylene. This makes the packaging well recyclable at scale. This allows us to reduce the amount of material used to a minimum and make it easy for you to dispose of.
Why does that matter?
Because with many mixed-material packs, layers need to be separated before recycling - and often, they aren’t. By using a single material, the process is simpler, faster, and more effective. It means our packaging is more likely to actually be recycled and turned into something new, instead of ending up as waste.
Sometimes, less really is more.
At the same time, the new packaging keeps the taste and smell nicely isolated without becoming greasy. Win-win.
Our social projects
We not only pay close attention to our products and processes, but also to the bigger picture. That's why we actively support social projects. Whether animal shelters in Germany or our forest conservation project in Tanzania. With our financial contribution to the Ntakata Mountains forest conservation project, we are helping to protect the climate and the habitat for people and animals.
