Hello, dear press! Welcome to the Green Petfood Press Area
Are you a journalist looking for your next big story? How about one on the future of pet food? If you’re interested in collaborating with us or need information for publication, you’re in the right place. Feel free to browse around—here you’ll find all the latest Green Petfood press releases. Media Contact 0 9 371 / 940-951 pr@green-petfood.de
Press
Kleinheubach, May 6, 2026 – Green Petfood is restructuring its wet cat food portfolio and introducing a revised product line. As part of this relaunch, the existing FairCat wet food range will be gradually phased out. The new portfolio includes six individual products as well as a multipack and caters to a variety of nutritional needs – from kittens to sensitive cats. All products are based on balanced recipes, free from added sugar and grains, and are available in 85 g pouches.
Press
Kleinheubach, May 6, 2026 – Green Petfood is expanding its dog snack portfolio with the introduction of new Loopies treats. The snacks are available in two varieties: Loopies with Vegetables, featuring a vegan recipe, and Loopies with Insects, made with insect protein. Both options are low in calories, free from added grains and sugar, and contain no artificial colourings, flavourings or preservatives.
Press
Veganuary has long been more than just a trend – it is changing purchasing decisions. Between 2020 and 2024, the global vegan pet food market grew from nearly $10 billion USD to $27 billion USD, and within the next decade, it’s expected to double again to $57 billion. Source
Press
Green Petfood – a brand from ERBACHER the food family portfolio, known for its innovative insect protein-based but also vegetarian dry food – is entering a new chapter. Under the claim “Change starts in the bowl”, the brand is rolling out its dog food relaunch campaign, accompanied by an inspiring spot. It is an invitation to make conscious choices – full of energy, responsibility, and care for pets, starting right at the bowl.
Press
ADMIN: update description, please (IT'S GOING FOUR-WARD: GREEN PETFOOD RECEIVES THE GREEN BRANDS AWARD FOR THE FOURTH TIME)
Press
Kleinheubach, 02/11/2023 — For ten years now, the Green Petfood team has been pursuing its great mission: to provide dogs and cats with sustainable, wholesome food. And with successful results: as demonstrated by the announcement that this year the company has received Germany's most important accolade for commitment to sustainability — the 2024 German Sustainability Award in the "Animal fodder and pet food" category. The award ceremony takes place on 23 November in Düsseldorf.
Recent article
Kleinheubach, May 6, 2026 – Green Petfood will be showcasing its latest innovations at Interzoo 2026 in Nuremberg, with a clear focus on future-oriented nutrition concepts for dogs and cats. The spotlight will be on new products, a refreshed brand design, and a collaboration with TV presenter, zoologist, and science journalist Kate Kitchenham, who joins the brand as an ambassador.