Are you a journalist looking for your next major story? What about a feature on the future of pet food? If you’re interested in working with us or need information for publication, you’re in the right place. Feel free to browse – here you’ll find the latest Green Petfood press releases.
Press
Kleinheubach, May 6, 2026 – Green Petfood will be showcasing its latest innovations at Interzoo 2026 in Nuremberg, with a clear focus on future-oriented nutrition concepts for dogs and cats. The spotlight will be on new products, a refreshed brand design, and a collaboration with TV presenter, zoologist, and science journalist Kate Kitchenham, who joins the brand as an ambassador.
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Kleinheubach, May 6, 2026 – Green Petfood is restructuring its wet cat food portfolio and introducing a revised product line. As part of this relaunch, the existing FairCat wet food range will be gradually phased out. The new portfolio includes six individual products as well as a multipack and caters to a variety of nutritional needs – from kittens to sensitive cats. All products are based on balanced recipes, free from added sugar and grains, and are available in 85 g pouches.
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Kleinheubach, May 6, 2026 – Green Petfood is expanding its dog snack portfolio with the introduction of new Loopies treats. The snacks are available in two varieties: Loopies with Vegetables, featuring a vegan recipe, and Loopies with Insects, made with insect protein. Both options are low in calories, free from added grains and sugar, and contain no artificial colourings, flavourings or preservatives.
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Veganuary has long been more than just a trend – it is changing purchasing decisions. Between 2020 and 2024, the global vegan pet food market grew from nearly $10 billion USD to $27 billion USD, and within the next decade, it’s expected to double again to $57 billion. Source
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Green Petfood – a brand from ERBACHER the food family portfolio, known for its innovative insect protein-based but also vegetarian dry food – is entering a new chapter. Under the claim “Change starts in the bowl”, the brand is rolling out its dog food relaunch campaign, accompanied by an inspiring spot. It is an invitation to make conscious choices – full of energy, responsibility, and care for pets, starting right at the bowl.
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Green Petfood has once again been certified as a GREEN BRAND, which makes it four in a row already. This seal of quality is awarded to companies that go beyond superficial claims by actively pursuing and demonstrating their sustainable principles.
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It's going four-ward! We were one of the first brands in the pet sector to receive the GREEN BRANDS award for environmental sustainability — and now it's four in a row. Find out below exactly what GREEN BRANDS is all about and why we have been awarded this seal of quality.
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For ten years now, the Green Petfood team has been pursuing its great mission: to provide dogs and cats with sustainable, wholesome food. And with successful results: as demonstrated by the announcement that this year the company has received Germany's most important accolade for commitment to sustainability — the 2024 German Sustainability Award in the "Animal fodder and pet food" category.
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Green Petfood has been successfully certified as a GREEN BRAND for the second time. Back in 2019, the brand was one of the first companies in the pet segment to be given this award.