Green Petfood is rolling out its relaunch campaign – “Change starts in the bowl”

Innovative formulas for pets’ specific needs

Green Petfood offers a wide range of dry dog food with insect protein, meat, fish, and vegetarian options. The range is designed to meet the needs of different dogs, including those with allergies or sensitivities, with several well-tolerated varieties available. In addition to complete meals, Green Petfood also includes snack products in its portfolio.

A new chapter in the brand’s history

The relaunch campaign under the claim “Change starts in the bowl” runs from late September through October, marking a new chapter in the brand’s communication. At its heart is the premiere spot, airing on YouTube and across social media platforms. The campaign’s reach is further expanded by a Google Demand Gen banner campaign, designed to engage new audiences.

The creative concept was developed by the agency Goldensubmarine, and communications are being carried out simultaneously in Germany and Austria. The relaunch also brings a refreshed visual identity: a redesigned logo, modern packaging, and a dynamic graphic style – all elements highlighting the brand’s freshness and forward-looking vision.

The voice of the brand

"We want to inspire change that starts with the simplest everyday decision – choosing food for your pet. “Change starts in the bowl” is not just the campaign motto, but our philosophy: responsible choices can become a lifestyle that benefits dogs, their owners, and the planet," says Rafael Rybandt, Head of Brand Marketing at Green Petfood.

Change starts in the bowl – because every bowl is the start of change.

About Green Petfood

Green Petfood is a brand of ERBACHER the food family and has specialized in developing and producing super-premium dog and cat food since 2013. The brand’s products stand for high quality with a focus on sustainability and are currently exported to 38 countries worldwide.

The goal of Green Petfood is to provide balanced nutrition that combines the latest nutritional science with the specific needs of pets. By using alternative protein sources, Green Petfood creates recipes that are particularly well-suited for sensitive animals and those with food allergies.

The brand’s commitment to environmental protection and resource conservation has been recognized multiple times, including the GREEN BRANDS Award and the German Sustainability Award 2024 in the category of Pet Food.

More information: www.green-petfood.de