Kleinheubach, 2 November 2023 - For ten years now, the Green Petfood team has been pursuing its great mission: to provide dogs and cats with sustainable, wholesome food. And with successful results: as demonstrated by the announcement that this year the company has received Germany's most important accolade for commitment to sustainability — the 2024 German Sustainability Award in the "Animal fodder and pet food" category. The award ceremony takes place on 23 November in Düsseldorf.
Under the motto "Greener. Better. Together." Green Petfood has set itself the mission of making the world greener through pet food. For ten years, the brand has been developing innovative, sustainable food concepts for dogs and cats with its own team of animal nutritionists.
"We are very proud to receive this important award, and we are delighted that our commitment has been recognised, just in time for our anniversary year too! Now we can draw even more attention to the importance of innovative pet food concepts, which play an important role in a sustainable and climate-friendly future," says Rafael Rybandt, brand lead at Green Petfood, describing the company's evident success.
"Ultimately, the way we keep our pets has a major impact on our environmental footprint. A lot of CO2 is produced, especially from food production, transportation and packaging. That's why at Green Petfood we are developing solutions for recipes and packaging that enable us to significantly reduce the production of this harmful greenhouse gas."
Recipes with less meat or no meat at all for a better carbon footprint
Green Petfood stands out from traditional pet food thanks to its sustainable and innovative ideas and unusual recipes, which combine scientific knowledge with sustainability and pet health.
All our dog food products are based on recipes that use less meat or no meat at all. "Because what many people don't realise is that dogs do not need meat for a nutritious diet. What really matters is the biological value of the protein. And this requirement can be met very well through vegetable proteins from lentils, peas or insects," says Dr Christine Jensen, head of the animal nutrition team at Green Petfood.
Green Petfood has been using high-quality insect protein for years, for example in the complete feed InsectDog. This product is also suitable for dogs with intolerances and ensures a supply of all important nutrients.
Since 2019, the brand's range has also included the first sustainable cat food FairCat, offering an innovative recipe with poultry and insect protein for our feline friends too. So now cat owners can also contribute to making the earth greener, while at the same time providing their pets with all the important nutrients they need.
Support for important climate protection projects
The jury for the German Sustainability Award was persuaded not just by Green Petfood's innovative product concepts but also by the brand's holistic commitment to sustainability. Since emissions can never be 100% prevented, Green Petfood offsets all unavoidable greenhouse gases through the Ntakata Mountains forest conservation and climate protection project.
Together with the climate protection organisation Carbon Tanzania, this project is focused on reforestation and forest preservation in Tanzania to rescue habitats for people and animals and offset CO2 emissions. "We actually offset 25% more than our emissions. By choosing Green Petfood, you can significantly reduce your own carbon footprint as well as your cat or dog's pawprint", says Rafael Rybandt, summing up the company's mission.
The Green Petfood team is proud of this sustainability award and looks forward to continuing to lead the way as a true pet food pioneer in the future — while also proving that sustainability, quality and good flavour can go hand in hand.
More information about Green Petfood's commitment to sustainability can be found at: https://www.green-petfood.com/about-us/sustainability
About Green Petfood
The Green Petfood brand is part of ERBACHER the food family, a medium-sized family company based in Kleinheubach in the Bavarian Odenwald region, and one of the leading manufacturers of Super Premium nutrition for pets in Europe. But Green Petfood also has a global presence and its pioneering products end up in pet food bowls in 33 countries. True to the company's philosophy of being a "visionary and pioneer for sustainable nutrition", Green Petfood focuses on innovative and sustainable food for dogs and cats. Green Petfood's aim is to rethink pet food, achieve sustainable manufacturing, and cater to all of your pet's needs, making the world a greener place through its pet food production. This is why all our products are designed to be climate-positive. Thanks to its pioneering work in the area of sustainability, the Green Petfood brand is one of the first in the pet industry to be recognised three times in a row as an environmentally sustainable brand in the GREEN BRANDS awards.
More at www.green-petfood.com
About the German Sustainability Award
The German Sustainability Award (Deutscher Nachhaltigkeitspreis) is the national award for outstanding achievements in sustainability in business, communities and research. With eight competitions (including the Next Economy Award for "green start-ups"), over 1,200 applicants and 2,000 guests at the events, the award is the largest of its kind in Europe. The award is presented by the German Sustainability Award Foundation (Stiftung Deutscher Nachhaltigkeitspreis e.V.) in cooperation with the German government, local authority associations, trade associations, civic organisations and research institutions. The setting for the award ceremony is the German Sustainability Day in Düsseldorf, the most visited annual communication platform on the topic of sustainable development.
More at www.nachhaltigkeitspreis.de
Media contact
Brita Markhoff
Phone: +49 172 60 20 175
Email: markhoff@mark-kommunikation.de
Andreas Böhm
Industriegebiet Süd
63924 Kleinheubach
Phone: +49 151 7268 4188
Email: a.boehm@foodforplanet.de
